Website Development Services
website development.
Website Management
Today, the first-place people go to research a business is their website. BoardroomPR has an excellent track-record designing and writing websites for law firms, accounting firms, real estate developers, retailers and technology companies. In addition to making sure your website POPS from a visual standpoint, we will also make sure it is set up properly on the back end to improve changes that it ranks high in the search engines. Once a site is completed and delivered, we can manage the content for you on a regularly basis.
Blog Management
Blogs are a powerful tool to communicate your messages to a target audience. They enable you to demonstrate your expertise in a particular field and build a following. Reporters often turn to blogs to find expert sources for their stories, and some newspapers even allow you to link your blog to theirs, generating visits to your site. Blogs published with the right key words will also help you move up in the search engines. BoardroomPR will set up a blog for you and ghost write entries on a regular basis if you don’t have the time.
Users are looking for more of an intimate, personalized experience on social media. Our social media department specializes in creating content that caters to your audience’s use of each platform and how they like to receive information. We create meaningful interactions as they transform visitors into followers, friends and customers. From vivid imagery and video to eye-catching animation and customized graphics, we integrate the latest social media trends with top-notch multimedia software to develop content that gets you the desired results. While there is no set formula on the number of posts to publish each week, we will help create a posting plan that works best for you.
Search Engine Optimization SEO
Boardroom manages several SEO campaigns which have catapulted client rankings with Google, Yahoo and Bing to page one, and some have been elevated to the coveted #1 position as well. Most clients begin seeing results after 60 days.
Each BoardroomPR Search Engine Campaign is carefully analyzed, from which a custom SEO game plan is crafted and implemented to maximize the campaign’s efficiency and long-term results.
Online directory Presence
Have you ever noticed when searching for a business online that the company’s Google or Yahoo business listing comes up before other listings? At BoardroomPR, we not only maximize online directory listings for our clients, we maintain and upload new information for you, images and videos each month. We also ensure that all of the information is relevant and consistent.
Business manager & chatbot implementation
Implement a business messenger directly on the website to engage with potential clients when it’s most convenient for them. A business messenger paired with a chatbot can answer common questions even after hours, when a real person isn’t available. Our team can manage this for you.
BoardroomPR is the leading public relations firm in Tampa and Florida statewide. They provide great service and can make the phone ring of your best prospective customers. Highly recommend!
Pamela French
We have been a client of BoardroomPR for a few years and they are an outstanding company. Jenn Clarin and Andrea Ugarte are so great to work with. Their level of professionalism and responsiveness is outstanding. They also provide the TLC needed in this type of client relationship.
Matthew Rocco
see our work.
At BoardroomPR, we know what makes a great website. Your website should reinforce your brand, promote your image, and provide a user friendly formatting, catered to your audience. Having potential clients visit your website means nothing if they aren’t motivated to take action. That’s why we view a successful website as a funnel. Your website should appear engaging and entertaining to hook your audience and then ultimately result in lead generation. We accomplish this by focusing on four major aspects: Architecture, Development, Management, and Engagement.
Essential aspects of your website that should be kept in mind include, keywords, clear and informative heading tags, internal link, clear formatting and engaging visuals.
Competitive Analysis
Before a website can go live, there is a crucial process that must occur first. We begin with an initial meeting. We want to get to know you, your goals and your motivations. This is the time to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so we can identify your place in your market. We want to know what we can highlight and use in our favor on your website and what we need to improve. This is the time for us to look into your competitors. We can see how they are succeeding and identify their shortcomings and then find out what you want to take away from those lessons. From here we will look into your SEO rankings and how your current platforms, including social media, blogs and podcasts, are preforming. We end this initial analysis by looking at example of sites to identify what you like.
Website Architecture
Arguably the most important aspect of a website, website architecture is the structure that will make up your site. The goal is to create the aforementioned funnel. Nowadays, the mobile versions of websites take precedence. Most of your potential clients will likely discover you while searching the web on their cell phone or tablet. We plan for this and ensure that your website is optimized for any device. Another aspect of architecture is your site’s URL. There are many questions to be asked about this, including how old your URL is, if it is optimally named and if it has brought you success in the past. Old URLs are best and URLs with important SEO keywords are even better. After we establish these basic prerequisites, we can create a sample static home page for your site. The aesthetic of your website should take huge priority, since this is what clients will see and notice first.
Website Development
To have a successful website, you must be sure that it is appealing to your audience. Every website incorporates key elements essential to online marketing. We encourage client blogs to drive recurring, relevant content that attracts the attention of search engines and prospective customers alike. We embed SEO keywords and phrases that further elevate the site’s exposure across the internet. In addition to this we include keywords in metatags and alt descriptions to promote more exposure from behind the scenes. One of the most essential aspects of a website is its visual component. Video, as a multimedia medium, pairs exceptionally well with text-based content. While narrative text can be excellent on its own, a video may serve to engage your audience longer. The more engaging your website, the more likely people are to stay. While visiting your website, it’s important that your audience feels a connection to your brand. A website is in many ways a first impression, and one should always lead with their personality and authentic values. This is the goal of branding. Consumers should leave your website feeling as though they understand your company and that understanding should match the message that you are working to promote. So much of website development is communication and while text and words are usually the first form of communication that comes to mind, visuals are often more impactful, memorable and engaging.
User Engagement
Website development does not stop once the site goes live, in fact it really only just begins. Once your website is live, we ensure to install Google Analytics to measure performance on all platforms. We are able to track the traffic onto and away from your website, identifying opportunities and shortcomings alike. We leverage your strengths to improve your website and eliminate weaknesses. Traffic onto your website can be tracked from its origin, meaning we can tell how well your social media, blog posts and podcasts are promoting engagement. Your website should never be static, instead it should always be improving and evolving.
Website SEO
When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the Google Three Pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times.
We do this by linking the Google My Business page to your website along with directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.
Website Target Audiences
Know your audience. Your website should cater to the correct audience to promote engagement. Your target audience makes a huge difference for the design and format of your website. Consider your target client. Do you expect them to be technologically savvy? In a hurry? Easily distracted? Knowing everything that you possibly can about your target client will allow you to apply that information so your website analytics can soar. Your website should individually cater to the different segments of your audience. For example, you might consider including different tabs for different channels of your business.
