Top Public Relations Firm in Fort Lauderdale

Public Relations Firm in Ft. Lauderdale

After researching which news and social media outlets are clients actively use, we can effectively craft a plan to create a multi-dimensional campaign for their brand. Our team consists of PR, social media, web design and digital marketing experts, with some being former television and print journalists. We also have former executive producers, editors, and PR professionals with a diverse background and expertise in these sectors. Our highly experienced PR team understanding which strategies and actions to take when attaining publicity and what platforms will be a good fit for marketing your brand. It is not only our background in a multitude of communication sectors and our team of top-notch professionals, but our energy and eagerness to take the next steps in building your company’s success.

Representative industries BoardroomPR serve include commercial and residential real estate,  law firms, healthcare, insurance, accounting, high tech, private and public education and not-for-profits. With our networking efforts and knowledge of media, we know how to present a story that will capture the media’s attention and execute your brand’s message that will leave a lasting impression.

Fort Lauderdale Public Relations Campaign Services

At BoardroomPR we initiate and coordinate press announcements, secure guest columns and obtain expert commentary from your key partners and executives to garner consistent coverage in top-tier consumer, trade and business newspapers, lifestyle magazines, professional newsletters, journals and blogs, online sources and broadcast news outlets. We will utilize the following tools and tactics to help you achieve your PR objectives:

Thought Leadership:

Byline articles offer the firm and its employees an opportunity to become published in newspapers, trade journals and newsletters, as well to as being positioned as thought leaders in their industry. BoardroomPR’s publicists will work with you to develop sound and topical story ideas, get them professionally written and/or edited, and then placed in key media outlets. You can then leverage the published content for additional exposure by posting them on social media, your website and as handouts in your marketing kits.

Media Relations:

BoardroomPR will implement a systematic, proactive, and opportunistic approach to generating media coverage through various strategies and tactics.

Press Releases:

A press release can be an effective tool to communicate important messages from your company. It could provide information about several topics about your company such as news about an expansion, new product/service offerings, new trend, lawsuit, a recently closed transaction, significant new hire or an award. These are all positive, important things you want your customers, prospects and perhaps the public at-large to be informed about. BoardroomPR has experienced writers, many who were former journalists, who know how to craft compelling narratives that will get reporters’ and editors’ attention. Through our personal media contacts, we will create a customized distribution list that will be most interested in what you have to say. Once we send out the announcements, we follow up with reporters directly to get your news placed.

Expert Sourcing:

In addition to press releases, we will work to get your executives and subject-matter experts quoted in stories and cited as knowledgeable, credible sources that align with the company’s key areas of expertise. In many instances, our clients are interviewed on news stories regarding the economy and industry trends. Appearing in major newspapers and on television helps build brand recognition and credibility for the business and its key leaders.

Trend Stories:

We are not just about securing coverage through press releases. We will work with your team to identify industry and market trends we can leverage with our reporter contacts, including you as a primary source.

Feature Stories:

We also pitch clients, their companies and leadership for feature stories in print, broadcast, and online media.

Community Outreach in South Florida:

Giving back to the community is another great way to get your organization’s name out there for a nominal investment, while simultaneously achieving the goal of helping others and creating new relationships. Our senior management team is very active in the communities the firm serves. We can help guide your firm to the “right” places to make the best business connections. We can create a customized community involvement plan for the company by providing us with information of the causes you want to be involved with and the types of people you want to meet.

New Business and Relationship Development:

We are mindful of connecting our clients with each other to build relationships or do business with one another. We regularly network by making introductions at an event, setting up lunch meetings, or by setting up a continuing education presentation.

Copywriting:

Once you have a logo, tagline and messaging that best suits you, we help you determine the best options to place your ads. We help set up a budget, frequency and timing and negotiate the final rates with the newspapers, journals, magazines and possibly radio and TV stations. BoardroomPR has a highly experienced team of accomplished writers for your ads, brochures, direct mail, website and blog copy.

Industry Relations:

BoardroomPR is very knowledgeable about various industry-focused associations and will assist you in making the right choices. Whether it is a new trade show booth, event selection or marketing strategy, we have the experience to help make your trade show investments pay off with new relationships and hopefully new business.

E-Newsletters:

eNewsletters have become a staple in the continuum of communications. Whether it’s a company or firmwide edition, single-item advisory, update, specialized versions for individuals’ products, or services, BoardroomPR take care of everything. We apply our knowledge and practices to ensure that your campaign is beneficially distributed throughout all platforms through A/B testing and analytics.

Crisis Management and Online Reputation Management:

We have one of Florida’s top crisis management practices serving all forms of businesses: large corporations, entrepreneurs, not-for-profits, attorneys, lobbyists, and public sector entities. We respond to critical, bet-the-ranch matters such as investigations, lawsuits, land-use issues, natural and man-made disasters, environmental situations, crime, accidents, public health emergencies, bid disputes, investigations and allegations of wrongdoing. Crises can hit companies from any angle at any time. Although it is your responsibility to avoid most disasters, it’s up to your crisis management firm to help control the fallout. Our time-tested strategies help companies, firms, and individuals respond sensibly and effectively to any situation where it must deal with a sudden, significant, and unpredictable adverse event.

For Crisis Management engagements, we charge a retainer at an hourly rate, for our most senior-level crisis PR and ORM professionals. Once the retainer is depleted, the crisis client is given the option to continue an hourly basis or convert to a fixed monthly retainer.

BoardroomPR offers a comprehensive online reputation management program. We monitor social media channels, the Internet and review sites to know how users are reacting to your content and what they are saying about your business. We also evaluate hundreds of key databases on the Internet and your profiles. Each month, your profile will automatically be added to at least five new databases, which improves SEO over time.

Media Training:

Once it is determined who will become the company’s spokespersons, Boardroom will conduct a media training session with them to cover the basics before conducting interviews. Our media relations professionals will also prepare you and your employees for each interview. We do the advance work with reporters to minimize the possibility of any surprises. BoardroomPR offers advanced crisis management and communications planning, as well as on-camera training for your company’s spokespersons.

Other PR Tools:

Our public relations firm’s services include Expert Sourcing that puts your executives in the news as subject-matter experts. They become integral to attention-getting news stories and are cited as knowledgeable, credible sources that align with the company’s key areas of expertise. In many instances, your top people will be interviewed on news stories regarding trends that most affect your organization. BoardroomPR’s efforts help build your brand and raise the professional standing of your leaders. Reacting to Breaking News: BoardroomPR will your firm and its professionals to comment on important news angles related to your business.

Reporter Relationship Development:

As one of the top South Florida PR Firms, BoardroomPR will set up meetings and interviews with key reporters based on your priorities to help you develop the media relationships you want and need to ensure your story is properly reported.

Byline Articles & OpEds:

Byline articles and opinion pieces offer an opportunity for executives and professionals to be published in newspapers, trade journals, and newsletters and to be positioned as thought leaders. BoardroomPR publicists are skilled at generating ideas for guest columns and opinion piece ideas and placing them in important publications. We will work closely with you and the editors to ensure that the articles are well-conceived and written with the right audience in mind. Published articles serve as additional marketing materials in reprints and handouts and are effective tools to enhance the website, blog and social media.

Editorial Calendar Monitoring:

In addition to our frequent contact with the media, BoardroomPR finds editorial opportunities for its clients by tracking planned stories and special sections on editorial calendars published by business and trade publications. Additionally, we have access to databases that deliver story leads daily. Our clients are frequently offered as valuable sources for such stories.

Speaking Opportunities/Event Sponsorships:

BoardroomPR will stay up to date on all the major conferences and inform you of opportunities for speaking engagements. Often, but not always, these speaking opportunities require a sponsorship, which we are happy to negotiate on your behalf.

1) What local and local market media should a Florida PR firm target for its clients?

There are a number of print, broadcast and online media outlets that are critical when you select a PR firm. Among the highest priorities are the following

a) Knowledge and contacts in the major Florida newspapers, magazines, and portals. Florida-based companies need PR firms that can generate media in the Sun-Sentinel, Miami Herald, Tampa Times, Palm Beach Post, Orlando Sentinel, Tampa Bay Times, Sarasota Herald-Tribune, Naples Daily News, Lakeland Ledger, Florida Times-Union, etc. Without the ability to get into the major dailies, a PR company cannot be successful. Whether it is the business page, city desk, community or opinion-editorial page, there are numerous opportunities to have your news published in the form of a feature article, news brief, byline article, letter to the editor or OpEd.

b) Knowledge and contacts of South Florida, Central Florida, Florida’s Gulf Coast, Southwest Florida and national trade journals. Companies benefit tremendously if they are visible in their own trade/industry media. Construction marketing should be in Construction Executive. Restaurants owners should be in Restaurants and Hospitality, medical professionals must be in South Florida Hospital News or Florida Health Industries while real estate practitioners would appreciate being in stories in The Real Deal, Florida Realtor or Southeast Commercial Real Estate.

The benefit for Florida’s for-profit and not-for-profit businesses to achieve PR coverage in key journals is the ability to stay on the radar of your important customers, prospects, members and the community at large.

c) Knowledge and contacts of major market Florida TV and radio stations and their digital departments. Awareness through electronic media is extremely valuable and providing opportunities on television and radio reaps enormous benefits. From local stations such as WPLG, WFLA, WINK, NBC6, WLRN and WIOD radio to network news including CNN and NPR, these outlets can produce a tremendous reaction.

Knowledgeable PR companies in South Florida, Central Florida, Gulf Coast, and Southwest Florida should have key contacts such as news directors, assignment editors, TV and radio reporters, and special project and segment producers so they can call on them when they have clients news to pitch.

Also, most stations have locally produced shows that local Florida PR agencies can book guests who have a story that might fit the shows’ format and audience.

In addition to having a great story with a visual angle, today, most of Florida’s TV and radio stations have blogs, online newsrooms and active social media platforms they can call on for news items that may or may not make the evening, afternoon or morning broadcast.

2) How can a company evaluate the Return on Investment (ROI) on their traditional Florida Public Relations campaigns?

Public relation is an essential element in a business’s marketing plans. A Fort Lauderdale PR, Tampa PR or Orlando PR firm may work in tandem with a company’s in-house Florida communications and marketing team and possibly other marketing vendors such as graphic designers, digital ad agencies, web developers and out-of-town strategic communications departments. Or, a PR firm can provide all the elements in one place. Once a campaign unfolds, clients will recognize increased visibility through various elements — media, word of mouth, greater interest in the company or business and a general acknowledgment of improved awareness. ROI is difficult to determine but easy to feel.

3) What PR skillsets should a business or not-for-profit organization is looking for when selecting a PR agency?

The best Florida PR firms combine talents in various fields. Seasoned public relations professionals who may be former print, digital or television journalists have many of the top PR skillsets such as written and verbal communications skills and excellent relationship development talents as well. Recent grads from the University of Florida, FIU, UCF, FSU or University of Miami might be a good fit along with a firm’s experienced publicists. Professionals with graphic design, website management, social media, and video production skills are all important. Most essential, however, is getting a team with a passion for providing the best opportunities for its clients, people who will make the investment in learning your company and the industries you compete in.

4) What Florida cities are most important for a PR firm to be based on?

A good firm with excellent contacts can do business throughout Florida. It is often valuable to have permanent PR staff on the ground in the major cities including Orlando, Tampa, Naples, Miami, Fort Lauderdale, and West Palm Beach. Nothing can take the place of strong media and community relationships.

5) How important is hyper-local media in a Florida PR campaign?

Hyperlocal media is tremendously important. Most Florida businesses, small and large, gain valuable exposure in media where their headquarters are located as well as other cities and towns where they have other facilities, people and customers. Prominence in glossy magazines such as Plantation Lifestyles, Weston Gazette, Sunrise Forum and The Parklander, Boca Magazine, Coral Gables Magazine, Orlando, Tampa, Naples or Florida Trend magazine can work wonders to help improve business throughout your Florida markets. There is a wide variety of local publications in towns such as Davie, Cooper City, Lighthouse Point, Pompano Beach and the City of Fort Lauderdale that offer wonderful opportunities for increased visibility. Throughout West and Central Florida, dozens of hyper-local papers are looking for good news stories. North Florida and the Panhandle also have a good assortment of media opportunities. The circulations may be smaller than the dailies, but the readership is often more attentive.

6) How long should a PR campaign take to begin seeing results?

Clients vary and so do their campaigns. In busy metropolitan areas such as Orlando PR, Tampa, Miami PR and Fort Lauderdale PR, a good campaign should last at least six months and it is best to give it a year to gain traction and momentum. Then continuation is vital – start and stop campaigns can immediately dissolve the progress. In smaller areas such as Naples PR, Ocala, the Keys, a four – to – eight month program could be successful to penetrate the media and the mindset. Again, continuity is important.

7) Can a PR firm help with corporate networking?

Absolutely. Lawyers, for example, can be guided into the right committee of the Florida Bar Association or Broward Bar, Hillsborough or Orange County Bar or other regional association. A good statewide Florida PR firm will provide insight for a human resource professional to join SHRM – The Society for Human Resource Management or HRACB – Human Resources Association of Broward County. PR firms know organizations for accountants such as SFAFP – The South Florida Association for Financial Professionals. Public relations professionals guide their clients in the right direction. Hiring a local Florida PR agency will help make their connections your connections.

8) Can a PR firm help establish community relations or outreach campaign?

Similar to professional organizations, good PR firms find the right match for clients in the civic and charitable arena. Whether it is joining the Heart of Florida United Way or Jewish Federation of Palm Beach County or Legal Aid that does so much good in Florida, there is a myriad of organizations that a client can be advised about where they share a passion for the group and a knowledge of the cause.

Many Florida entrepreneurs and executives and their employees enjoy giving back to their respective local communities by supporting local charities, charity events such as walks, runs and bikeathons, galas, fishing and golf tournaments and other types of fundraisers. You not only give back to these excellent charitable causes, but your company’s reputation also benefits from being viewed as active in local causes.

Another way to channel your company’s outreach is to join committees and boards of directors of local charities.

9) How involved does a business have to be in order for its PR to be effective?

PR Firms cannot work in a vacuum. But if you are a Florida Business, looking for excellent PR, a good firm can move forward with weekly calls and general emails. Meetings are important to maintain facetime but not without a good reason. As we say in the PR business, public relations is a participation sport. The more involved you and your team are, the more impact your Florida public relations campaign will be. It also promotes employee morale and helps build brand and reputation.

10) Where can I learn more about various firms?

O’Dwyer’s Directory is an excellent place to get a general knowledge of PR firms. But equally easy is to google Public Relations firms within your geographic area, say Fort Lauderdale Public Relations, and find out who comes up. The ones that rank high are taking the time to make sure their websites are easily located – that kind of attention to their own business is important – it’s a sign they’ll do similar work for you. There are other lists of top South Florida, Central Florida, Tampa and Jacksonville PR agencies in places like local American City Business Journals, Florida Trend, the Daily Business Review’s “best PR Firms,” and by getting word-of-mouth recommendations from people you respect.