Social Media Services
social media.
we speak social.
BoardroomPR’s social media team is comprised of writers, analysts, strategists, video storytellers and content producers, all committed to help drive our integrated PR, digital marketing and social media campaigns. We use a variety of social media platforms to manage our clients and their brands. Our team has social media methods that generate interest and engagement from your target audience and generate a great return on investment.
These campaigns are very sophisticated, not the mindless posts we see so often from unsophisticated providers who don’t have the formal training our accomplished team has received.
Our first step is to create a plan that guarantees interaction with appropriate audiences. We will construct and manage your pages regularly by ensuring that user activity is tracked and regularly monitored, as well as using social media calendars with images, videos and posts. This enables us to set up profiles for these platforms, perform necessary audience research and expand audiences.
If you are looking for a Tampa public relations pro or for a comprehensive social media plan, look no further than BoardroomPR. I’ve gotten to know the team in Tampa and would absolutely recommend them.
David Baciocco
The BoardroomPR team has been a pleasure to work with as they are determined to deliver the most exceptional public relations and social media campaign strategies. Boardroom staff went the extra mile to ensure that our company was receiving the best publicity possible. The PR and multi-media professionals that I partnered with were extremely knowledgable and consistently implemented ideas to increase campaign engagement within my company. Any business or firm that is looking for the most reputable and proficient public relations professionals should without a doubt inquire about BoardroomPR. You will not be let down!
Morgan Raines
social media platforms we manage.
Facebook’s platform allows one to share photo and video content with a large caption range. We create digital content that markets your company in the best possible light. We’ll create a community for your audience to be a part of. This produces engagement and gets people excited about your company. We’re also able to run advertisements for your company on this platform.
Instagram is a popular platform, especially for younger audiences. It is strictly a photo and video sharing app where there are endless creative possibilities. Like Facebook, we can run advertisements for your company. There are many aspects on Instagram that can get your audience to engage with you. As a leading Tampa public relations firm, we take advantage of these details to create exciting content for you.
LinkedIn is a great resource for making business connections and displaying professional content for users and professionals in similar industries. Creative liberty allows for creating fresh and exciting content. BoardroomPR also manages LinkedIn pages of executive team members, who may not have the time or inclination to dedicate themselves to regularly engaging on the platform. With most clients, our objective is to add members, engagement and leads.
Twitter is a simple, caption-based platform used for quick exchanges that are helpful with building your brand and generating it’s message to the public. Twitter can provide advantages to benefit your brand’s attraction by establishing stronger relationships with users, efficient branding, improving organic search engine rankings and monitoring user activity.
TikTok
TikTok’s introduction to the social media realm has accumulated a fast and trending presence. Our team of social media experts conduct extensive research to know how to create content and keep your audience engaged.
YouTube
Uploading your videos to YouTube will allow them to be shared with other websites and people. Our team creates video content, featuring the goals, objectives, products and services of your business. These in-depth videos can provide your audience access to the inside of your business.
Snapchat
Snapchat can be used to produce quick and personal video content. With Snapchat, you can generate your content to build a genuine connection with your users and allow them to relate to your brand.
Pinterest is managed for companies to find products or services and to create visuals to pursue a specific exploration of work. These platforms make it more attainable for customers to find services in your industry and within your company.
Ways we #TurnUpTheVolume:
1. Content Creation
2. Performance Social (a.k.a Paid Advertising)
3. Analytics Reporting
Video Production for Social Media
Video is one of the essential elements of an effective social media strategy. Our top Tampa video production team of multimedia professionals works hard to develop a user-interactive experience that will convey your story in a clear and understandable manner. Additionally, Facebook and Instagram are stepping up their video content promotion, which will increase video interaction. According to studies, a clip can be up to 600% more successful as a marketing tool than print and direct mail put together.
Community Management
BoardroomPR stands as an industry leader in offering community management services specifically designed for high-impact social media companies. We use engaging strategies to promote dynamic online communities with prompt responses and discussions. The algorithms on Facebook and Instagram push companies to engage with their users and increase your post engagement on people’s timelines. We strive to guarantee a positive brand image for our clients and create growth and influence through social media.
Paid social media and Lead Generation
The organic reach of unpaid social media marketing continues to decline, so simply posting content won’t make the cut. However, just because these social media networks offer advertising options, not all platforms are a one-size-fits all effort. Our team are experts in identifying the right social media networks to advertise your businesses and put together a realistic budget that will help you accomplish your goals.
Targeting Abilities:
- Retarget website visitors using the Facebook Pixel
- Create lookalike audiences
- Create custom audiences
- Target by Zip Codes, Cities etc.
Competitive Analysis
Our team can monitor the competition on your behalf. We will inform you of everything they are doing, not doing and everything in between.
Analytics + reporting
Keeping an eye on all our efforts will help us understand what your audience is responding to and where we need to put our focus. Our analyses demonstrate ROI and shows you what is receiving engagement and what is not; we pinpoint trends, study audience behavior and track conversions. This is an essential part of the campaign so we can study our progress and assess the next steps.
So how do we do that? We listen.
At BoardroomPR, we know social media. We elevate our clients’ social media platforms. From crafting your Facebook, LinkedIn, Instagram, Twitter, YouTube Channel, corporate blog, or other social media presence, or improving what you already have, we make your social presence consumer-friendly and media-ready. We work with your executives to grow your social media presence, build an audience, and maximize engagement.
Month to month, you tell us your marketing goals and we develop creative content strategies that are likely to get you the desired results. From vivid imagery to eye-catching animation to customized graphics, we integrate the latest social media trends with top-notch multimedia software to generate content that gets your audience engaged.
And, let’s not forget video. Social media platforms prefer them to photos. Why? Because their users (your target audience) like them better, too. Studies show that a clip can be up to 600 percent more effective as a marketing tool than print and direct mail combined. Videos are the perfect way to captivate your audience and tell your story.
Performance Social a.k.a Paid Advertising
The organic reach of unpaid social media marketing continues to decline, so simply posting won’t make the cut.
We help you compete on social media.
However, just because the main social media networks offer advertising options, not all are a great fit for every business. We identify the right social media networks to advertise your business and put together a realistic budget that’s going to help you see the desired results. Along the way, your brand builds its presence. Your message gets delivered. Your influence is extended in ways unheard of generations ago.
Plus, we keep an eye on the competition. We’ll tell you what they’re doing, what they’re not and everything in between.
Quality over quantity.
We produce paid social media campaigns that are likely to get high-quality results from the audience you’re targeting. We work with you in identifying your target audience on each platform so we can create an engaged following for your business that’s comprised of your biggest supporters and potential customers.
We push them along the sales funnel.
We utilize the Facebook Pixel, the company’s advertising service, and your customized lists to market to your website visitors, current and past clients and prospects with creative social media ads.
Analytics Reporting
The importance of social media reports continues to increase as businesses invest more and more in social media. Our analyses not only demonstrate ROI, but we also show you what’s working, and what’s not; we pinpoint trends, study audience behavior and track conversions.
It doesn’t stop there.
We go beyond reporting the data; we study each post and part of the campaign to make adjustments for better performance.
Reputation Management
While BoardroomPR is a top South Florida crisis management firm, we don’t want you to get to a point where you need us for that. The best way to avoid a crisis is to be proactive. By managing your online reputation, we know how to protect you and your company from crises born out of miscommunications, oversights or client frustration. By handling situations as they arise and always maintaining an awareness of what your audience values, we are able to help you avoid crises. Sometimes clients can become frustrated and leave a comment or a review that is less than ideal for your company’s image. We know how to handle every situation uniquely to provide an outcome with both a happy customer and a maintained reputation for your company. Clearing up miscommunications as they arise is always better than waiting for a situation to spiral into a full-blown crisis.
Competitive Analysis
Type your name into Google. What are the results? You want to maintain a social media presence that reflects the reputation that you have worked so hard to create. By optimizing our team of expert SEO consultants, we know how to make sure that your best assets are the first results that clients see. As a top South Florida SEO company, this is something we take very seriously.
We constantly monitor your competitors’ social media presences so that you don’t have to. By keeping up with social media trends and maintaining an awareness of current events, we know how to keep your social media fresh and engaging. We’re always striving to be ahead of the curve, so that you can stay ahead of the curve. Contact us today for a free competitive analysis so that you can see your position in your social media market.
